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Imovelondon is an initiative by Transport for London to promote sustainable travel within London.
Imovelondon encourages members of the public to think about and use sustainable transport by getting people to make a pledge to replace at least one weekly car journey with either walking, cycling, public transport or car sharing.
To date (March 2009) over 25,000 people have signed up to the pledge.
It has since closed.
Imovelondon - imovelondon (site currently unavailable)
Imovelondon - Transport for London (site currently unavailable)