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GoLoco facilitates ride sharing by allowing users to share ride information with friends, family and colleagues.
Users can post their desired trips, specifying who is able to see them. When a match is made, the details of the trip are agreed to online (specific meeting place and time, destination, who is the driver, etc.).
The use of GoLoco to arrange ride sharing is free, but it allows users to share the costs of the trip via the website. When a trip begins, the passenger is charged for their share of the trip costs by moving funds from their GoLoco account to the driver's GoLoco account, GoLoco charge a 10 percent transaction fee for this process.
The CEO of GoLoco is Robin Chase, who was the founder and former CEO of Zipcar.